INTERDISIPLINAR TADQIQOTLARDA REKLAMA MATNLARINI O‘RGANILISHI
DOI:
https://doi.org/10.65164/whdf5j26Kalit so‘zlar:
reklama matni, interdisiplinar tadqiqot, diskurs, pragmatika, madaniy kontekstAbstrak
Mazkur ilmiy maqolada reklama matnlarini interdisiplinar yondashuv asosida o‘rganish masalalari yoritiladi. Reklama matni tilshunoslik, psixologiya, madaniyatshunoslik, sotsiologiya va marketing fanlari kesishgan nuqtada shakllanadigan murakkab diskurs sifatida talqin qilinadi. Tadqiqotda reklama matnlarining lingvistik tuzilishi, pragmatik xususiyatlari hamda madaniy kodlari tahlil qilinadi.Olib borilgan mazkur izlanish reklama matnlarining kommunikativ samaradorligini aniqlashga qaratilgan
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